About Me

I’m Taylor Covington—husband, father of three boys, and Head Coach at Elite Performance. My life is built around a few core pillars: family, leadership, and high performance. Whether I’m building robots with my kids or building better humans through fitness, I believe in showing up with purpose. I’ve spent over a decade in the tech world as a web developer, and I bring that same systems-first mindset into my coaching—helping high performers create bodies that match the life they’re building.

Fitness is my full-time mission—and it’s how I lead. I’ve coached entrepreneurs, CEOs, and everyday high achievers to cut through the noise, simplify their routines, and take back control of their energy, physique, and confidence. My approach blends strategy, accountability, and real-life flexibility because I know exactly what it’s like to balance a demanding career, a growing family, and the pressure to perform. At the end of the day, it’s not about perfection—it’s about building a life you’re proud of, from the inside out.